Intro
Customers won’t share data if they fear losing control. Protection is the foundation of trust.
1) Minimal data, maximum clarity
- Collect less. Define the exact fields you need and why.
- Map your data: where it’s stored, who can access it, how long you keep it.
2) Security basics that matter
- Enforce strong passwords + 2FA for all accounts
- Keep WordPress, plugins, and hosting patched
- Encrypt forms and backups; restrict admin roles
3) Governance & habits
- Document a short Data Handling Policy (who, what, where)
- Train the team on phishing and permissions
- Review access quarterly; delete stale data
4) Turn protection into marketing
- Publish a human-readable privacy page
- Show your security badges/process (without revealing sensitive detail)
- Use trust signals near forms (e.g., “We never sell your data. Unsubscribe anytime.”)
Conclusion
Protection reduces risk—and boosts conversion because people feel safe.
CTA: Need a one‑page data policy template? Contact us.